Stefanie helps academics promote their work on Twitter. Today, she has more than 20,000 followers; two years ago, however, she started with an academic podcast that barely had any listeners because people could not find it. This made her realise the importance and impact of a strong online presence. The more people who see your work, the more they can support you and the more career opportunities you’ll create. This is why she took a deep dive into social media algorithms. With some simple strategy and mindset shifts, she was able to grow to her significant amount of followers in less than a year. Now she shows academics how to replicate these results so that even more people can get their work seen.